Super Cool Toy Store is a project of K1 Enterprises, Inc., and is dedicated to bringing you the coolest toys in the known universe.
But we don’t just sell toys, we sell toys we believe to be super cool; and we provide lots and lots of information about our toys. We do extensive research, including kid testing, to find what we believe to be the coolest toys available. We lean toward simple while keeping a watchful eye on quality, value and safety.
There is nothing more frustrating than spending good money on something, getting it home and having it not be what you expected. Toys should provide joy and happiness not frustration and disappointment. If we do our jobs well enough you will always experience joy and happiness from our products and we will never experience the need for a return. But, if we mess-up we will do whatever it takes to correct our mistake. (See our guarantee and return policy).
We want you to enjoy your experience with us, partially so you will return, but also because we have pride in what we do and we want to do it well. One way we accomplish this is by providing honest, complete information about all the toys we offer. We say why we think a product is cool but we will also talk about the drawbacks, the things that might not be obvious just by looking at the package. These flaws might not deter from the overall appeal of the toy, but we feel it’s best if you know exactly what to expect. Besides, it gives us an excuse to go play with lots of toys (it’s a tough job).
A picture is worth a thousand words. So we provide lots of pictures and video so you can really see how a toy works, get a real sense of it’s scale, and all the other things that can be difficult to fully explain with words. Our goal is to make it easy for you to know exactly what you are getting before you get it.
On the other hand, some folks don’t care to be bothered with so much detail. That is why we implemented our “Cool Rating” system. This system provides an immediate summary of all our toys based on their coolness level. It is a rare person indeed who would be disappointed by a toy in our Super Cool category.
Toys are truly special. They are special in so many different ways and for so many different reasons, as a tool to help your child develop, as entertainment, or as a vehicle to facilitate parent-child interaction. There are toys that challenge, toys that comfort, toys that encourage us to get our bodies up and moving, toys that stimulate our minds and my personal favorite, the simple toys that spark the amazing imagination that is every child (and can be every adult).
Watching our children in play reminds us of the pure joy they bring into the world. When we stop for just a moment and realize that our children are our teachers in this respect, we can’t help but want to encourage and nurture the playfulness and imagination in all our children. For when we nurture these qualities in our children, we also nurture it in ourselves and the world.
We at Super Cool Toy Store don’t believe you necessarily need to buy a toy to nurture your child’s playfulness and imagination. Our favorite toy of all time is a cardboard box, which of course you can almost always find for free (see our free section for more ideas). With that said, there ARE lots of super cool toys out there just waiting to be had and we are proud to do our part in making the world a little happier by encouraging play in every way we can.